[2] On August 2, 2024, JYP Entertainment released an opening trailer for Aboutzu to publicly announce Tzuyu's solo debut.

[4][5] In an interview with Rolling Stone, also published on September 6, Tzuyu explained that she has long had the desire to release her own album and that she hopes listeners will learn more about her true personality through her music.

The lead single "Run Away" is a synth-pop and disco-pop song composed by Andrea Rosario, Elsa Curran, Davin Kingston, and Johnny Simpson, with lyrics written by Park Jin-young.

[10][11][2] Pyo Kyung-min of The Korea Times, reporting from a pre-release press conference, said that the song "features nostalgia-evoking piano melodies in the intro and a bold synth bass for the chorus, evoking a sound reminiscent of the late 2000s to mid-2010s".

[14] In South Korea, the EP debuted at number 3 on the Circle Album Chart for the week ending September 7, with 284,844 copies sold.