Although no details were provided, media outlets suggested that the category was intended primarily for blockbuster films with mainstream appeal.
[4] In November 2018, Academy president John Bailey confirmed the award was created in direct response to the Oscars telecast's diminishing television ratings.
[7] The announcement of a Popular Film category was met with backlash from journalists and Academy members alike.
[8] Many viewed it as a conspicuous attempt to pander to mainstream audiences, in the hopes of increasing annual ratings.
[9][10][11] The category was criticized for diminishing blockbuster films' chances at receiving a Best Picture nomination.