Academy of the Multishow Brazilian Music Award

Starting in 2019, a specialized jury was created, made up of journalists, music critics, representatives from streaming platforms, event promoters, curators from concert venues, record labels, radio hosts, and industry entrepreneurs.

[2][3] The general director of Multishow, Tatiana Costa, highlighted at the time: "We understood that we needed to balance market perception with public voting.

[5] This structure aimed to provide greater transparency and credibility, avoiding the influence of fan club votes or choices made without further discussion.

[12] The Superjury debates were broadcast live on Canal Bis, allowing the public to follow the experts' arguments before the winners were decided.

[1] The debates about the categories, which were previously broadcast live on Canal Bis, continued to be held, but with a format more integrated into the Academy's decision-making process.

With this change, the parallel voting process between the public and the Superjury was eliminated, and the Academy consolidated itself as the main decision-making body of the Award.

[23] This commitment to ethnic, cultural, and regional diversity has been fundamental in ensuring that the Multishow Award continues to be a comprehensive and inclusive celebration of Brazilian music.

[26] The success of the model implemented by the Academy is reflected in its acceptance by both the industry and the public, solidifying the Prêmio Multishow as the leading celebration of music in Brazil.