Acquiring the Taste is the second studio album by British progressive rock band Gentle Giant, released in 1971 on the Vertigo label.

[3] It was the final album by the band to feature original drummer Martin Smith.

In the sleeve text, the band made this famous declaration: It is our goal to expand the frontiers of contemporary popular music at the risk of being very unpopular.

The album cover artwork shows a giant tongue licking what appear to be buttocks.

When the album gatefold sleeve is opened completely, however, it actually shows the tongue licking a peach.