The charity's purpose is to help bullied children by providing them with confidential advice and to raise public awareness of the problem.
The group began to issue advisory leaflets that profiled "exclusion to cause distress" based on deliberate isolation from a community.
She was guest speaker at a House of Commons cyberbullying forum in June 2007 that was chaired by Shadow Minister for Children Tim Loughton.
Burfitt-Dons gives speeches to raise awareness of the rising statistics and varying forms of bullying and its adverse effect on youth culture, female aggression, and trends like happy slapping.
[5] Act Against Bullying maintains a strong media presence which stimulated controversy owing to its glamorous profile.
It recruited notable voluntary advisors including Hamish Brown MBE, the UK's leading authority on the Protection from Harassment Act 1997[6] and ex-Fire Commissioner Brian Robinson.
Big Brother participant Jade Goody helped after she was brought as a guest to the Act Against Bullying Cup in 2005.
[8] The statement was posted on the Digital Spy Forum by a viewer including the allegation that Goody was the charity's patron.
[10] Other media personalities linked with AAB are Jen Hunter who was publicly humiliated on a TV show over her height.
Big Brother contestant Liza Jeynes contacted AAB for support over her suicide attempts from cyberbullying.
In 2008 Fashion Showcase Wales sponsored by L'Oréal was held in support of the charity at the Sophia Gardens in Cardiff[11] in AAB campaign posters and messages featured in The Inbetweeners Movie.