Ad Genius Lee Tae-baek (Korean: 광고천재 이태백; Hanja: 廣告天才 李太白; RR: Gwanggocheonjae Itaebaek; MR: Kwanggoch'ŏnjae It'aebaek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young.

Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business.

[1][2][3][4][5] The protagonist is loosely based on internationally-renowned advertising designer and social activist Jeseok Yi (a.k.a.

[6][7][8][9][10] The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.

Lee Tae-baek (Jin Goo) is extremely talented but, due to his poor resume, goes through difficulties as he attempts to succeed in the advertising world.