Collins worked as a media advisor to Australian Prime Minister Kevin Rudd and was on the staff of federal treasurer Wayne Swan.
[2] The book received critical acclaim from prolific author and journalist Gideon Haigh, who stated, "The good thing is that Maxwell chose his co-author, Adam Collins, and editor, Geoff Lemon, wisely.
In 2018 however, with no official broadcaster taking them, Collins bought the radio rights to the Australian national cricket team Test match series against Pakistan for a five-figure sum.
He hired Geoff Lemon as a co-commentator, with Brendan Julian, Mike Hussey and Bazid Khan as pundits, and struck a deal to stream the commentary on the Wisden website.
In 2019 Collins and Geoff Lemon made a short mockumentary entitled The Holy Ground about Ben Stokes trip to Mbargo nightclub in Bristol.
[26] In 2019 Collins was commenting for SEN on the denouement to the 2019 Cricket World Cup Final at Lord's between England and New Zealand which he described as a career highlight.
[32] The 2021 Wisden Almanack fulsomely praised Collins work describing Calling The Shots as “a slick history of cricket broadcasting that revealed, with Reithian ideals, everything from Brian Johnston’s conflict with Andy Pandy to Cricinfo’s battles with bankruptcy, and Big Brother.
It cemented Collins’s standing as the doyen: his other shows, The Final Word (with Geoff Lemon) and The Greatest Season That Was (with Dan Brettig and Shannon Gill) maintained exceptional standards.
[35] Aged 18, Collins drove to the Australian Cricket Board’s headquarters to complain about the dropping of Mark Waugh from the test team.