In 1984, Adam Kidron and his then-girlfriend, Lizzy Mercier Descloux recorded the album Gazelles,[3] with a band made up of leading Sowetan musicians.
[4] He went on to produce Mercier Descloux's masterpiece One for the Soul — a collaboration with legendary jazz trumpeter Chet Baker, in Rio de Janeiro, Brazil in 1985.
[5] In 1994 Kidron was the music supervisor of the movie and executive producer of the soundtrack for "Jason's Lyric" with George Jackson, Doug McHenry and Sam Sapp.
At Crossbow, Kidron developed innovative television formats with Henry Winkler and Ben Elton, George Jackson and Doug McHenry, Clarence Avant and Quincy Jones.
[citation needed] Catwalk was a syndicated television series based around the struggles of an urban band trying to hit the big time.
Catwalk also featured Lisa Butler (Sierra), Christopher Lee Clements (Atlas), Paul Popowich (Jesse), Kelli Taylor (Mary), and Keram Malicki-Sánchez (Johnny).
The company aggregated websites such as Latinflava.com, Soul Purpose, Support Online, Hiphop.com, Urban Music Matrix, UBO Sports and Womanhood.
[17] Kidron stated that he had faced difficulties in persuading mobile phone and computer manufacturers to collect revenue from purchasers and in "co-ordinating the diversity of the ecosystem".
The company was developed as a mobile-only digital music service, by providing specially licensed mobile devices with unlimited downloading privileges.