His work directing music videos spans a wide range of genres, including hardcore, rock, hip-hop and pop.

[7][8] Powell began his interest in film while shooting amateur skate videos, and editing them at home.

He was able to build momentum as one of the UK's most prominent music video directors after signing for Black Dog Films, Ridley Scott Associates[9] In 2013, for the musician Sivu, Adam Powell made the decision to create a music video purely from the imagery shown while the artist was in an MRI machine.

[10][11] Of the result Powell explained, “The video is a collection of data gathered from MRI scans and is inspired by research into improving the management of children born with cleft lip and palate.

I've just recently been obsessed with the idea of capturing images without conventional cameras/lenses.”[12] Adam Powell has also worked as an editor for James Copeman on Magnetic Man's "Anthemic" featuring P Money[13] and Vato Gonzalez's "Badman Riddim (Jump)".