[citation needed] While directing commercials, music videos and shorts, Reid toured with the Canadian comedy troupe The Komic Kazes; this led his first film role, in the 1996 Kids in the Hall's feature, Brain Candy.
In 2000, a 90-second theatrical spot for Toyota in which he stars as a pretentious and insecure commercial director, won a 'Gold Lion' at the Cannes International Advertising Festival.
[2] Reid appeared in films, M.O.W.s and television series, including Disney's My Date with the President's Daughter(1998), Lifetime's This Time Around (2003), CBC's The Newsroom,[citation needed] Ham & Cheese (2004), The Buck Calder Experience (2006), Fox's Killer Instinct (2006), and USA's Psych (2010).
From 2002 to 2006, along with developing and directing kids shows like HBO Family's Ghost Trackers (2005-1007) and YTV's The Adrenaline Project (2007-2009), Reid ran a film mentorship program at the Toronto youth shelter Eva's Phoenix.
In 2009, Reid completed his first documentary, Marion Woodman: Dancing in the Flames, which debuted in sold-out bookings at New York's Rubin Museum of Art and the Vancouver International Film Festival.