Continuing in the family film genre, he wrote the big screen version of He-Man for John Woo and 20th Century Fox,[4] that was let go by.

As of December 6, 2007, he has directed eleven others, including The Chase (1994), Detroit Rock City (1999) and the Night at the Golden Eagle (2002).

Preceding his completion of that project, Rifkin produced his own film Night at the Golden Eagle as well as Getting Hal by Tony Markes.

Rifkin has appeared in small roles and cameos in his other films, Night at the Golden Eagle, Without Charlie, Detroit Rock City, The Dark Backward, Denial and Psycho Cop 2.

The film's ensemble cast includes Ali Larter, David Carradine, Talia Shire, Gary Busey, and Ron Jeremy.