He introduced and popularized super idols as Jay Chou, Leehom Wang, F4 and Jolin Tsai,[1] and as a result, is considered one of the most powerful behind-the-scenes masters in the entertainment industry.

Between 2011 and 2021, Tsuei served as founding chairman of the Taiwan Association For Virtual and Augmented Reality (TAVAR) and also led Amazing Film Studio as founder and CEO.

In 2016, as a director and producer, Tsuei released “The Tenants Downstairs,” adapted from Giddens Ko’s original novel and featuring a thriller with elements of black humor, fantasy, and mystery.

January 2012–Present Amazing Film Studio, Founder & CEO July 2001 - October 2011 Sony Music Entertainment, President, Greater China July 1997 - June 2001 BMG Music Entertainment, Managing Director, Pan China Region December 1994 - June 1997 CTN, Chinese Television Network, Marketing Director You Are the Apple of My Eye, Executive Producer You Are the Apple of My Eye is a 2011 Taiwanese Romance film.

It is based on the semi-autobiographical novel The Girl We Chased Together in Those Years by Taiwanese author Giddens Ko,[3] who also made his directorial debut with the film.

[7] Well received by film critics, the movie set box-office records in Taiwan, Hong Kong, and Singapore.

[11] The story follows the film's narrator and protagonist Lin Xiao,[12] played by Yang Mi, along with her best friends Gu Li, Nan Xiang, Tang Wanru, as they navigate between relationships, work and friendship in Shanghai.