[11] In 1997, he published his first book, Act Now, Apologize Later, a series of essays and autobiographical anecdotes recounting the many average citizens he'd met while touring the country: "From rural priests to animal trackers, from a 12-year-old girl in California to three elderly women in Georgia, from senators to surfers and from Woody Harrelson to llama riders, an incredible array of people give us a thousand reasons to be hopeful.

"[9] After leaving The Sierra Club, Werbach founded Act Now Productions to experiment with storytelling and emerging web technology, producing and hosting two seasons of the cable newsmagazine show Thin Green Line.

The show featured Julia Butterfly Hill as a correspondent, with Werbach climbing Luna, the giant redwood tree she was occupying, to film her regular reports.

Additionally, Act Now developed sustainability-oriented technology projects including carbon audits, climate program management, and online marketing campaigns for Fortune 500 companies.

Yerdle eventually changed its name to Trove and pivoted its business model to support brands including Lululemon, Allbirds, Nordstrom's and Levi's to create their own re-use programs.

In 2013, Werbach was arrested in front of the White House with Daryl Hannah, Bill McKibben, and Julian Bond to raise the profile of climate change by protesting the completion of the Keystone XL pipeline.

[14] In 2016, following the election of Donald Trump to the U.S. presidency, Werbach co-founded Win the Future with Reid Hoffman and Mark Pincus as a "non partisan project lab exploring and developing techniques to give more voice and choice to the American voter.

According to Wired magazine, "the [game's] quiz questions and answers are intended to offer insight into the often granular and murky decisions that end up on midterm ballots—so that people will be more likely to want to vote on them.

Werbach's role at Amazon was to transform customer sentiment for sustainable products and services into a demand signal to encourage improvements in materials innovation, manufacturing practices, and resource use.

Kapital plans to work with writer, director, actor and producer partners to create experiences and extend storytelling beyond traditional scripted and unscripted/documentary television and film.

“There are so many opportunities to reach an audience, and all of us at Kapital are excited to work with Adam to find unique ways to tell stories and share experiences outside of our core scripted business,” Kaplan said.

“When Aaron and I started talking, we recognized that although we pursued completely different careers, we share a passion for expanding the boundaries of storytelling and embracing new ways to engage audiences, Werbach said.