Adam Willis is a fictional character from the Australian soap opera Neighbours, played by Ian Williams.

Williams was cast in the role in early 1990, but did not start filming until June because he had work commitments to another television project.

Dani Rogers from TV Week reported that Williams had been touted in the media as the actor to fill the void left by the departures of Guy Pearce and Craig McLachlan.

"[1] Darren Devlyn from the same publication reported in July 1990 that Williams' character would bring "drama, romance and heartache to Ramsay Street" when he made his debut during the following month.

He explained "I'm not the sort of guy who will outstay his visit on the show but I look at the character and feel confident he's got a lot of growing to do.

"[2] He later told James Gibley from Fast Forward that "I joined Neighbours because they wanted a tall, handsome, young man.

Anthony Hayward wrote in his book The Who's Who of Soap Operas that Adam was Pam's favourite child because "in her eyes he can do no wrong".

[4] Josephine Monroe, author of Neighbours: The First 10 Years stated that "Adam was bright and it was clear that he would one day flee the nest.

Williams explained that he felt similar to his character as they both loved their families, but he was not impressed with Adam's naivety.

[10] Adam appeared in the series at the same time as Amelia Frid, who plays his on-screen sister Cody Willis.

Williams told Caroline Westbrook from TV Hits that he missed working with Frid when she left because they had built a brother and sister type relationship off-screen too.

Viewers had already been expecting a romance to develop between Caroline and much older character Jim Robinson (Alan Dale).

Williams explained that their feud leads to a "huge confrontation" which also upsets respected neighbour and his employer Helen Daniels (Anne Haddy).

Di Stanley from TV Extra reported that the character would experience problems with Gemma following his condoning of Ryan McLachlan's (Richard Norton) drug use.

Of their reunion, Monroe wrote "like many other Ramsay Street teenagers, Adam and Gemma confounded the odds by making a go of things.

[14] In April 1992, Williams spoke about his departure and told TV Hits' Westbrook that did not regret leaving the role.

[10] In 2019, it was revealed that Adam and Gemma had married and had a child Roxy Willis (Zima Anderson), who was then introduced into the series.

The family move into Number 28, and Adam soon takes a job working as a chauffeur for limousine company Home James.

However, Adam's struggle with expenses in his student lifestyle leave him feeling inferior; and as a result he and Caroline split but remain good friends.

After struggling at university, Adam decides he wants to give up medicine and drops out to join Doug on his building site.

Doug, however is not convinced and engineers a plan to make Adam's time on the site miserable so he will return to medicine.

Adam later develops feelings for Gemma who is reluctant to commit to him after her failed relationship with Glen Donnelly (Richard Huggett).

[7] James Gibley from Fast Forward stated "he's also a bit like that doctor they used to have in Neighbours... that Dr Gibbons fellow.

"[3] While critiquing the Willis family, Bill Ferguson of the East Kilbride News quipped that Adam was a "sensible guy most of the time, training to be a doctor.