[5] In the annual report, submitted to the United States Securities and Exchange Commission, in November 2006 the President and Chief Executive Officer of Vertrue is listed as Gary Johnson.
[7] All of the brands specialise in positive option selling, where customers of other companies, for example Amazon.co.uk or Lastminute.com find that by not un-clicking a box during a transaction they will be signed up and billed for the memberships which is stated in the terms and conditions.
[11] Adaptive Affinity Ltd began a process of attempting to force the removal of negative comments from their customers, by posting legal letters to a number of websites in September 2010.
The district court granted summary judgment for Vertrue, concluding that EFTA’s one-year limitations period barred Wike’s claim.
Chief Justice Mark Cady wrote that the company’s practices were confusing for all consumers and a state survey showed that two-thirds of Iowans were unaware they had signed up or authorized any charges by Vertrue, Inc.
The Iowa Supreme Court ruled that Vertrue's financial, privacy and health programs also violated the buying club law and added $10 million to the previous judgment for restitution, fines, and legal fees handed down by District Judge Robert Hutchison in 2010.
Assistant Attorney General Steven St. Clair states that the ruling against Vertrue, Inc. should allow some customers to receive refunds while also deterring future fraudulent companies from operating in Iowa.
Some of Vertrue, Inc’s tactics include : An offer of a $25 gift card and a "30-day risk-free trial membership" to customers who had purchased unrelated items over the phone.