The group, led by a generation whose adolescence was characterized by the murders of anti-Mafia judges, journalists and businessmen, operates in the Palermo and Catania metropolitan areas, traditionally Mafia strongholds.
"[6] They organized demonstrations wearing black T-shirts with the Addiopizzo logo, a broken circle with an X in the middle and the words consumo critico ("critical consumption").
[7] In 2007, the association counted 210 traders and entrepreneurs as members and over 9,000 consumers committed to buying only at shops belonging to the "pizzo-free" list.
[10] According to 2008 investigators' estimates, Mafia extorted more than 160 million euros every year from shops and businesses in the Palermo region, with the island of Sicily as a whole paying ten times that figure.
[12] Addiopizzo Catania works to fight against the Mafia by discouraging shop owners from paying pizzo, educating people, and challenging cultural norms.