First published as a broadsheet named The South Australian Advertiser on 12 July 1858,[1] it is currently a tabloid printed from Monday to Saturday.

[4] In 1863 the company started an afternoon newspaper The Express as a competitor to The Telegraph, an afternoon/evening daily paper independent of both The Advertiser and the South Australian Register.

[5] The company was then re-formed, effective 9 September 1864, with additional shareholders Philip Henry Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and others.

"[13]On 24 October 1953 the company launched the Sunday Advertiser in direct competition to News Limited's The Mail,[14] but failed to outreach its rival,[15] though no doubt affecting its profitability.

It had also introduced colour graphics on the comics page (rather primitive by today's standards), but this was dropped shortly after joint publication commenced.

Murdoch then changed the format of The Advertiser from a broadsheet to a tabloid in November 1997, and the masthead and content font and layout was modernised in September 2009.

[citation needed] Circulation figures reported in May 2016 by Roy Morgan Research showed a continuing decline in readership, of 324,000 on weekdays, and 371,000 on Saturdays.

[22] Personnel at The Advertiser include: The National Library of Australia has digitised, by OCR, photographically archived copies of the following newspapers, accessible through Trove: