Following the death of Isabelle Da, Ado FM was bought in 1996 by Concept Radio, a subsidiary of the Start group.

Its program director Bruno Witek transforms Ado FM into a commercial music station in hip-hop and R&B format.

On 29 June 2017, during a private concert, Ado FM changed its name to Swigg.

According to Jean-Éric Valli, president of Groupe 1981, this new name symbolized "its return to the fundamentals of urban cultures" in order to "become the benchmark hip-hop and RnB radio station for 15-25 year olds".

[1] In October 2017, Swigg was given formal notice by the CSA due to non-compliance, between December 2016 and February 2017, with the distribution rates of French-language songs.