Peachpit

[3] Peachpit Press was founded in 1986 by Ted Nace[4] and Michael Gardner, and the two co-authored the company's first book, LaserJet Unlimited.

'"[5] Computer writer Elaine Weinmann described how Nace let authors typeset and illustrate their own books and described his publishing approach as user-friendly and innovative.

[6] In 1994, Nace sold Peachpit Press to London-based media conglomerate Pearson PLC.

In 1992, Peachpit purchased the Macintosh Bible series from Arthur Naiman's Goldstein and Blair (named after characters in the George Orwell novel 1984).

Some notable Peachpit authors include: David Blatner, Thom Hartmann, Deke McClelland, Ted Nace, Scott Kelby, Robin Williams, Don Rittner, Joe McNally, Larry Magid, Steve Krug, Jeffrey Zeldman, Jakob Nielsen, Bruce Schneier, Fred Davis, Seth Godin, Gary Wolf, Lynda Weinman, Ben Forta and Maria Langer.

The Peachpit offices in San Francisco