The term publicist was coined by the legal scholar Francis Lieber to describe the engagement of internationalists with the public during the late nineteenth century.
Some publicists specialize in representing ordinary members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations, and magazines.
A press release is written like a news story; including a headline, and attention grabbing quotes.
[1] Celebrity publicists usually schedule their client's press tours, which includes everything from making the travel arrangements and locations.
[1] In terms of education, publicists will often major in communications, journalism, or public relations in college.
Usually, it is helpful that aspiring publicists intern at a public relations firm while at college to gain experience.
Independent publicists include Hollywood stars and studios as their clients, alongside corporations and individuals from the worlds of entertainment, sports, finance, technology, retailing, and other business sectors.
With the enormous increase of entertainment news outlets such as Perez Hilton, TMZ, and Page Six, it has become much more difficult for publicists to control negative stories.
Publicists must also work much harder to keep some of their star clients relevant in the media with the entertainment options in Hollywood continuously growing.