Advanced Sports International (ASI) is an American bicycle company whose flagship brand is Fuji Bikes.
In 2007, the company's total revenue was $50 million, with about 5% market share among bikes sold by independent dealers.
"[17][18] The parent company ASE filed for Chapter 11 bankruptcy two years later, [19] listing debts of more than $100 million.
[20] Most of ASE's assets, including some Performance Bicycle stores, were tentatively purchased at a bankruptcy auction in January 2019 by the Amsterdam-based company Head Sport for $21.5 million.
[22] However, the deal fell through, and in February 2019, ASI was purchased for $16.1 million and split among three entities---Amain.com Inc, K&B Investment Corporation, and BikeCo, a partnership of Tiger Capital Group and Advanced Holdings.