It opened on April 5, 2012, replacing the former Fantasy Forest section of the park.

[1] Some of the most popular attractions in Adventure Alley are the Giant Wheel, and SkyScreamer, an 242 feet (74 m) Swing ride that opened with the area in 2012.

[2] Before Adventure Alley, the area it now stands on was previously the west side of Fantasy Forest from the park's opening as Great Adventure in 1974 until 2011.

However, for several years before Adventure Alley's addition, it was split up and rezoned, with Main Street added in-between.

In 2012, the west side of Fantasy Forest was closed and transformed to Adventure Alley, with an original theme that included three new rides and attractions, as well as new restaurants and shops.