National Periodical Publications wanted to diversify its titles and so began licensing the right to use celebrity images, including Jerry Lewis, Dean Martin, Alan Ladd, and Bob Hope.

For example, issue #1 had a story on Rhonda Fleming, Hope's co-star in the 1949 film The Great Lover.

The editors attempted to add some contemporary humor by introducing the character Super-Hip in issue #95.

[4] He was eventually replaced by Bob Oksner, who provided the majority of the artwork for the run of the series.

[7] Beginning with issue #88 (Sept. 1964), Arnold Drake received a byline, and would go on to write most of the scripts for rest of the series run.