The original advice columns of The Athenian Mercury covered a wide scope of information, answering questions on subjects such as science, history, and politics.
[2] These have been compiled and published as The British Apollo: containing two thousand answers to curious questions in most arts and sciences, serious, comical, and humorous, approved of by many of the most learned and ingenious of both universities, and of the Royal-Society.
[3] Della Manley, the first recorded woman editor in Britain, began a gossip sheet in 1709, the Female Tattler, which included advice to readers, making her the first Agony Aunt.
[5] In 1902, George V. Hobart wrote a humorous advice column, "Dinkelspiel Answers Some Letters", in the San Francisco Examiner.
[1] From 1941 to her death in 1962, Eleanor Roosevelt wrote an advice column, If You Ask Me, first published in Ladies Home Journal and then later in McCall's.
[8] Advice columns proliferated in American newspapers early in the twentieth century as publishers recognized their value in capturing the interest of women, a key advertising demographic.
[9] Advice columns specifically for teens became more common in the 1950s, such as "Ask Beth" which began in the Boston Globe and was then syndicated to 50 papers.
For example, as a community dialog, "A Bintel Brief" provided Eastern European Jewish immigrants with advice on adjusting to American life and helped bridge their disparate national cultures.
[1] The advice column, with its views into the lives of others, became a tool in ventures as disparate as children's counseling[12] and teaching English as a second language.
[13] A male British columnist felt that his column served several useful purposes: referrals to public services, education, and reassurance.
In the 1980s, Ann Landers wrote an anti-nuclear column and encouraged her readers to clip it and forward it; over 100,000 letters were received by the White House.