Advocacy journalism

Some advocacy journalists reject the idea that the traditional ideal of objectivity is possible or practical, in part due to the perceived influence of corporate sponsors in advertising.

[1] Sue Careless also criticized the mainstream media for unbalanced and politically biased coverage, for economic conflicts of interest, and for neglecting certain public causes.

[1] She said that alternative publications have advantages in independence, focus, and access, which make them more effective public-interest advocates than the mainstream media.

Studies have shown that despite efforts to remain completely impartial, journalism is unable to escape some degree of implicit bias, whether political, personal, or metaphysical, whether intentional or subconscious.

Many journalists and scholars accept the philosophical idea of pure "objectivity" as being impossible to achieve,[9][page needed] but still strive to minimize bias in their work.