OneKind exists to end cruelty to all animals and improve their lives.
The organisation was founded as the Scottish Society for the Prevention of Vivisection, in 1911 by Netta and Elizabeth Ivory.
It was renamed Advocates for Animals in 1990, as part of a rebranding campaign that included a new logo, but officially became known as OneKind in 2010.
[3] OneKind is a member of the REVIVE coalition for grouse moor reform.
OneKind promotes compassionate dietary choices and works to improve the lives of farmed animals by campaigning to end practices such as live exports,[4] the caging of farmed animals,[5] and intensive animal farming.