Aeon traces its origins back to 1758 during the Edo period in Japan when it was established as a small sundry goods store called Shinohara-ya.

Through a series of mergers and acquisitions, Jusco expanded and in 2001 changed its name to Aeon, which was its own brand.

The name Aeon is a transliteration from the koine Greek word ὁ αἰών (ho aion), from the archaic αἰϝών (aiwon).

Renamed Aeon in 1989, it operates stores throughout Japan under Jusco and other names and also has a presence in Malaysia, Hong Kong, mainland China and Thailand.

The Hong Kong and Mainland China subsidiaries officially changed their name to Aeon on 1 March 2013.

In 1983, Malaysian Prime Minister Mahathir Mohamad met with Takuya Okada and thought that he should bring Japanese supermarkets to Malaysia.

[7] It was the first time that a Japanese company had entered into a significant joint venture in the Malaysian retail industry.

The first Jusco store outside Japan was opened in the basement [6] of Plaza Dayabumi, Kuala Lumpur, Malaysia in 1985.

[10] The Aeon Bukit Tinggi Shopping Centre in Bandar Bukit Tinggi, Klang, Selangor, Malaysia is the largest Aeon store in Malaysia and overall in Southeast Asia, with over 200,000 square metres (2,200,000 sq ft) of built-up area and 5,000 car park bays.

Jusco in Malaysia is notable for being among the first general merchandise chains to introduce biodegradable polybags made from sweet potatoes.

[14] Post-acquisition, Aeon's ASEAN business vice president said the retail giant targeted to open 100 outlets in various formats in the country by year 2020.

The first Jusco store "AEON MALL Tan Phu Celadon" opened on January 11, 2014, in Ho Chi Minh City at Tân Phú district.

[16] On October 28, 2015, Hanoi opened its first Jusco store "AEON MALL Long Bien" with an investment of US$200 million.

They offer low-cost and convenient daily necessities to customers including food, clothes, household items and electrical appliances.