[2] Aeroplane Jelly ran a successful advertising campaign featuring a jingle that has become part of Australian culture.

In 1917, Appleroth rented premises to manufacture his jelly, then formed a company with Albert Francis Lenertz named Traders Pty Ltd in 1927.

Planes were considered new and exciting at the time, so aviation fan Appleroth named the brand Aeroplane Jelly.

[7] The first Aeroplane Jelly factory was located in Paddington, New South Wales,[2] a suburb of Sydney, then manufactured in West Ryde for 33 years.

[9] A minor controversy occurred in the Sydney Morning Herald in 1988 over authorship of the song, with claims made on behalf of vaudeville actress Peggy Thorne, pianist of the Musician's Lodge, Les Woods, and New Zealander Bill White.

[10] Aeroplane Jelly held a talent quest in Sydney to find a new singer and the competition was won by five-year-old Joy King.

[12] A finalist in the same talent quest was seven-year-old Tommy Dawes, who Appleroth chose to appear as the "whistling boy" on the front of the jelly packets and advertising.

"[2] In 1966, the jingle was recorded in Greek, Italian, Russian and Yugoslav, and became one of Australia's first advertising campaigns to target ethnic groups.

[2] In 2003, Aeroplane Jelly marked its 75th anniversary with a national competition to record a new version of the jingle and raise money for the Starlight Children's Foundation.