[2] An epiphytic climber, it produces clusters of red flowers from summer to winter.

[3] The common name "lipstick plant" refers to the bright red tubular flowers, about 6 cm long,[4] that emerge from a maroon calyx, which resemble lipstick emerging from a tube.

[6] The specific epithet pulcher means "pretty" or "beautiful", referring to the brilliant red blooms.

[7] With a minimum temperature of 15–18 °C (59–64 °F),[3] A. pulcher is grown as a houseplant in temperate regions.

It requires bright light but not direct sunlight, does best in humid conditions, and should be potted in a porous, acidic medium.