Affinity operates as a Pan-Asian firm focusing on investment opportunities in Korea, Southeast Asia, Greater China, Australia, and New Zealand.

The firm is independently owned and operated, with founding partners who have worked together since 1998.

[1] Affinity is one of the early pioneer in Asian buyouts, having started private equity investing in 1998.

[2] UBS Capital Asia Pacific was spun out as an independent firm in 2004.

By 2023, Affinity was one of the largest independent Private Equity firms in the Asia Pacific region and advised and manages approximately US$ 14 billion of funds and assets.