Organized by the Peach Bowl,[1] the event coincides with Labor Day weekend in the United States.

The Georgia Dome's replacement, Mercedes-Benz Stadium, began hosting the games starting in 2017.

[2] Payout to each team depends on the amount of revenue gained in excess of the Kickoff's $5.5 million budget.

[3] The first game, known that year as the Chick-fil-A College Kickoff, was played on August 30, 2008, the opening Saturday of the 2008 season.

Alabama returned to the Chick-fil-A Kickoff for the 2009 game, defeating Virginia Tech to begin the 2009 season.

[6] The 2011 edition was the first Chick-fil-A Kickoff to feature a team that was not a member of the ACC or SEC, the two conferences with tie-ins to the Peach Bowl.

Alabama, the two-time defending BCS national champions, once again defeated Virginia Tech, this time by a score of 35–10.

The Bulldogs defeated the Tar Heels 33–24 in the final edition of the game played the Georgia Dome.