[1] ATA defines its mission as to "promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships."

This one-day event offers Africa's leaders an important opportunity to speak about how travel and tourism contributes to a country's economy and development.

Countries hosting symposiums share their travel products with delegates through on-site field visits and case studies.

ATA's signature event in Africa provides a networking, learning and agenda-shaping platform for 300-500 travel professionals from around the world.

Delegates also participate in roundtables for tourism ministers, an African Bazaar for buyers and sellers, networking events, host country day(s), gala dinners and pre- and post-country tours.

By encouraging the exchange of knowledge, ideas and interests and by providing opportunities for training and travel to Destination Africa, YPP also connects a new generation to ATA and its members who are accomplished tourism professionals.