It was first reported in September 2010 that Anna Vissi was working with previous long-time collaborator Nikos Karvelas on songs for her forthcoming album.

[4] During an interview with Love Radio on 8 December 2010, Vissi announced the name of her new album, and revealed that it will be completely written by Nikos Karvelas containing ten songs.

The release came after Panik's acquisition rights of Vissi's back catalogue from her previous record company Sony Music Greece.

Upon release, the title track received negative criticism for its lyrical content and metaphors about love, with even Vissi's most loyal fans having been left disappointed as they expected a better result from the long-awaited Karvelas reunion.

[13][14] Lakis Lazopoulos also made fun of the lyrics during his highly popular weekly satire show Al Tsantiri News in October 2010.

[19] On that day, Real News was the fourth best selling newspaper in Greece with 96,570 copies sold, but a significant 44 per cent or 75,540 unit decrease from the previous week,[20] although this edition was not distributed on the usual Sunday due to the media strike.

Two other high-profile artists, Sakis Rouvas and Michalis Hatzigiannis, released their albums, Parafora and To Kalitero Psema, within one and two weeks prior to Agapi Einai Esi, respectively.