When Pakistan Cricket Board (PCB) directed the marketing team to find a sponsor to complete the anthem instead of self-funding, and decided to host a low-scale curtain raiser,[2][3] TikTok signed-in in January 2022 with two-year partnership for entertainment.

[4] Salman Naseer, Chief operating officer PCB, announced on 13 January that they are excited about collaboration between "Atif Aslam and Aima Baig with Abdullah Siddiqui" for the anthem.

Abdullah Siddiqui, who is a music producer, electropop singer and songwriter, and has previously endorsed Peshawar Zalmi in 2021 by anthem "Kingdom", stated that he is honoured to work with PCB.

[5][6][7] As per official statement, the anthem's theme is inspirational and motivational with the lyrics and music aimed to cheer the mood during the COVID-19 pandemic in Pakistan, adding that it urges audiences to look beyond binaries of victory and defeat, and enjoy the game in its purest essence.

[8][9] The music video, directed by Zeeshan Perwez, has been shot in Lahore during 19 to 21 January; with outdoor at Gaddafi Stadium, and indoor at Bari and Evernew Studios.