Agora led among the popular newspapers in São Paulo, and is the best selling newspaper in newsstands in the State of São Paulo.
[citation needed] Folha da Tarde began publishing on November 22, 1924, but it lasted then for just a month; it was a way to circumvent a ban instituted by the authorities against Folha da Noite.
On January 1, 1960, the three papers were merged to create Folha de S.Paulo.
On October 19, 1967, Empresa Folha da Manhã launched a new paper entitled Folha da Tarde, and the publication was kept running up to March 21, 1999.
On March 22 of that year, the newspaper took on a new graphic format and name, becoming Agora São Paulo.