Once touted as a successor to golden boy Fandi Ahmad, he can play as an attacking midfielder or striker with his talented playmaking skills.
However, due to his consistent bad disciplinary track record for the national team and club sides, he is deemed the 'bad boy' of Singapore football.
Ahmad Latiff started his career at Police FC (now known as Home United) in 1996, before moving to Tampines Rovers Youth Academy the following year.
He was then appointed as the club captain by the then-manager, Jörg Steinbrunner, and led Woodlands Wellington to their first piece of silverware in their history, the inaugural 2007 Singapore League Cup.
Latiff made very important contributions to SAFFC in his third spell, scoring against PSMS Medan in the qualifying round to send the Warriors into the 2009 AFC Champions League group stages for the very first time.
On 5 May 2009, he also netted a splendid volley against Shanghai Shenhua in the fifth game of the competition's group stages, helping his team win their first ever point in the AFC Champions League in a 1–1 draw.