Aimpoint AB is a Swedish optics company based in Malmö, Sweden that manufactures red dot sights.

In 1975 they introduced their first product,[2] the "Aimpoint Electronic" red dot sight, based on a design by Helsingborg engineer John Arne Ingemund Ekstrand.

[4] [5] Aimpoint's red dot sights are marketed to hunters, marksmen, law-enforcement agencies, and military organizations.

[citation needed] Their products use non-magnifying optical collimators (reflector or "reflex" sights) and battery powered LEDs to produce an illuminated red dot reticle.

[8][9][10] Aimpoint markets their sights as "parallax free",[11][citation needed] but this seems to refer to their off-axis spherical aberration correction system at one optimized viewing distance.