After struggling to repeat the success of the single, and after a fire destroyed the band's Ancoats studio in 1996, the group eventually reformed with a radically different sound as Doves in 1998.

The song features a sample of "Good Morning Starshine" by Revelation, a record Andy Williams owned because he won it at a fair as a teenager.

[5] "I made a pact years ago that I would never complain about the song – however many times I had to sing it – or get upset about people not knowing other things that I've done, because it was such a privilege to be a part of."

"[8] In his weekly UK chart commentary, James Masterton said, "A hit almost before it had ever started, this track popular not only in the clubs but also extremely radio friendly.

[11] Pan-European magazine Music & Media commented, "The arrangements are smoothly funky and combined with a voice that soothes like honey and rings like a bell, you can feel that real party enthusiasm which is so reminiscent of late '70s disco.

"[13] Ian McCann from NME wrote, "So: this is nicked from an old Evelyn 'Champagne' King record, it is disco, right down to the fast string breaks separating one section from the other, but my, is this a spendid item?

Funky, irresistibly dancesational, terrific vocal [...], with a suitably empty lyric, and the Hey, what's happenin' bits just make it all the more marvellous.

"[15] James Hamilton from the Record Mirror Dance Update described it as a "smash-bound jaunty leaper like Deee-Lite combining Eric Burdon & War's 'Spill the Wine' with Marvin Gaye's 'Got to Give It Up'".

[16] Siân Pattenden from Select wrote, "Deny that Sub Sub's 'Ain't No Love' was one of the best records of the couple of years and we shall be forever consigned to the Devil's cloakroom duty when it comes to come-uppances.