[citation needed] The first destination was Kingston, Jamaica, from Toronto, as part of the Air Canada Leisure Group to compete more efficiently with Air Transat, Sunwing, and WestJet in the leisure and vacation travel market, largely operating routes to Europe, the Caribbean, and the United States.

[citation needed] At the time of the launch, it had a fleet of four aircraft, two Airbus A319s and two Boeing 767s, transferred from the parent company.

[5] In December 2015, new routes were announced including Toronto to Miami, Fort Myers, Charlottetown, and Deer Lake.

[9][10] As of February 2021, the airline removed most of its Central and Eastern European destinations from their schedule,[11] including Warsaw and Bucharest due to a lack of suitable aircraft.

In November 2022, Air Canada announced that Wi-Fi would be offered complimentary to customers flying in the Premium Rouge cabin.