Located in the heart of eastern Dubai in Deira, Al Rigga is a residential and commercial centre.

Planet Pepsi, a DSF entertainment park, is located in Al Rigga.

The roundabout in Al Rigga has the tower at its core and it was the most famous landmark in the then-smaller city.

It enjoys a certain affection with the public and even as traffic swirls around it from different flyovers and turnoffs, the tower is still referred to as an important landmark.

The area is served by the Al Rigga, Baniyas Square and Union metro stations.