[7] Sarven wrestled in various independent promotions throughout the 1980s and early 1990s, capturing both tag team and singles titles, but failed to make any big breaks.

[6] Sarven helped train future Ultimate Fighting Championship (UFC) Hall of Fame member and NWA World Heavyweight Champion Dan Severn.

From 1995 to 1997, Snow operated a professional wrestling school called "Body Slammers" in Lima, Ohio, employing D'Lo Brown as an assistant trainer.

[6] After making his debut against The Tazmaniac and losing via pinfall on February 4, 1995, Sarven faced Chris Benoit as Al Snow, in a 15-minute match that was hailed as one of the best of the year.

The gimmick was based on Mighty Morphin Power Rangers and Mortal Kombat whose popularity the company wanted to capitalize on at that time.

During his particularly short run under this gimmick, Sarven's WWF debut as Avatar took place on the October 23, 1995, episode of Monday Night RAW, defeating Bryan Walsh.

Avatar returned for one last appearance against Justin Bradshaw at a house show on March 17, 1996, at Madison Square Garden in a losing effort.

Sarven received his first mainstream exposure with the WWF as Leif Cassidy, the tag team partner of Marty Jannetty in February 1996.

Sarven developed a new character gimmick after reading about abnormal psychology and finding a mannequin head on the street near the ECW Arena during a Mummers Day parade.

The biggest match of his ECW career came when he wrestled for the promotion's World Heavyweight Championship, losing to Shane Douglas at Wrestlepalooza in 1998.

Sarven was then recalled to the company in May 1998, where he continued his gimmick of talking to "Head", creating some of the more memorable humorous skits of "The Attitude Era" including fighting himself in a hardcore match (which he won by putting himself through a table) and his short lived comedy tag team with Steve Blackman.

In 2001, Snow tried to rally support from the fans to vote for him as the new Commissioner of the company following Foley's on-screen firing by Vince McMahon in December 2000.

He made his return to the ring in October 2001 during the InVasion era and challenged Christian for the WWF European Championship at Survivor Series, which he lost.

[15] After taking time off again for another season of Tough Enough, Snow returned as a member of the Raw roster in October[16] and eventually became a commentator for Sunday Night Heat alongside Jonathan Coachman.

[18] The two feuded with Jim Ross and Jerry Lawler,[19] and briefly replaced them at the Raw announce table after a victory at Unforgiven in 2003.

On Raw XV, the 15th-Anniversary special on December 10, 2007, Snow participated in the 15th Anniversary Battle Royal where he eliminted Doink the Clown and Gangrel.

On May 7, 2005, Snow teamed with D'Lo Brown losing to Mick Foley and Shane Douglas at Mark Curtis Memorial Reunion in Johnson City, Tennessee.

In the lead-up to the December 7, 2008, TNA show Final Resolution, Mick Foley assigned himself as the special guest enforcer for the match between Kurt Angle and Rhino.

And on the night in question, Al Snow revealed himself to be the mystery ally of Angle, who interrupted the match by slapping Foley.

[28] He made his return to television on the July 15, 2010, edition of Impact!, aligning himself with fellow ECW alumni Tommy Dreamer, Raven, Stevie Richards, Rhino, Brother Devon, Pat Kenney and Mick Foley in their invitation by Dixie Carter to TNA.

[39] On the February 13, 2015, edition of Impact Wrestling (which was taped on January 29), Snow returned to TV as a heel, where he was seen in the SSE Hydro, calling out Scottish wrestler and British Boot Camp 2 contestant, Grado.

When Al Snow returned from his suspension week, he entered the ring and said the ease new talents get today with earning respect and a name in the professional wrestling business, drove him crazy as he and others of his and generations before him needed to get some for quite a long time and fight hard to prove themselves worthy back then.

On May 24 episode of Impact!, Al Snow went on to win a back and forth street fight against Grado with the help of the debuting Basille Baraka and Baron Dax, thus forming the tag team faction known as The Tribunal.

On December 8 episode of Impact Wrestling, Snow and Shera defeated The Tribunal in a Double Strap Match to end the feud.

[40] In January 2021, Snow sold a majority interest in OVW to a group led by radio host Matt Jones, and former 21c Museum Hotels CEO and current mayor of Louisville, Kentucky, Craig Greenberg.

[49] Near the end of 2015, Al Snow and Simon Van Der Wolf started a training academy, originally based in the UK but since expanded to include branches in many other countries.

They along with other professional wrestlers (including Joe E. Legend, Doug Williams, Phil Powers, Jonny Storm, John Klinger, and many more) held tryouts in February 2016.

In April 2019, local media in Louisville reported that the academy had applied to the Kentucky Department of Education for formal accreditation as a vocational school.

The academy has developed a two-year, 60-credit hour program (on the semester system) in all aspects of the wrestling business, ranging from in-ring performance to writing and TV production.

Co-written by Ross Owen Williams, who also co-authored Bob Holly's autobiography The Hardcore Truth, the book was released in April 2019.