While at The Firm, Powell started a career in the independent film and music industry as the co-executive producer for the movie soundtracks of Bullethead (2002) and Jacked Up (2002), was the Associate Producer of Jacked Up The Movie in 2001, and created major music collaborations including Reginald Arvizu (Fieldy) of Korn featuring E-40 and Fred Durst of Limp Bizkit featuring 8 Ball.

[1] Powell inked a $7 million deal for Dallas hip hop group Dirty South Rydaz to record for Universal Music Group[2] and then in 2005 became Co-CEO of T-Town Music/Universal Republic and served as executive producer of rap artist Big Tuck's album Tha Absolute Truth (2005) and Tum Tum - Eat Or Get Ate (2007).

[3] Powell is Chairman and CEO of AP & Associates, LLC that he founded in 2004 in Louisville, Kentucky and relocated the headquarters to Phoenix, Arizona in 2008.

[4] Powell's consulting firm specializes in strategic alliances and channel development for Fortune 500 companies such as Diageo, AT&T, Coca-Cola, NASCAR and University of Phoenix.

[6] The Checkered Flag Run Foundation was formed by Powell in 2011 to advance the quality of life and education for those living in under-served communities.