[5] Radio Televizioni Shqiptar (RTSH) organised the 56th edition of Festivali i Këngës in order to select the nation's representative for the Eurovision Song Contest 2018.

[14] The interval acts for the first semi-final included performances from Italian singer-songwriter Riccardo Cocciante and Albanian singer Elhaida Dani, the latter of whom represented Albania in the Eurovision Song Contest 2015.

The results were determined by a jury panel consisting of Adrian Hila, Ilirian Zhupa, Limoz Dizdari, Markelian Kapedani and Zana Çela.

[18][19] After gathering the maximum points from the jury, "Mall" by Eugent Bushpepa emerged as the country's representative for the Eurovision Song Contest.

[21][22] Apart from the music video, Eugent Bushpepa traveled to the city of Aveiro on the Atlantic Ocean to film his introductory postcard, serving as an introduction for each participating country and artist.

[24] For further promotional purposes, the singer embarked on a small tour with live performances at various Eurovision Song Contest-related events, including Amsterdam and Madrid.

[27] The Eurovision Song Contest 2018 took place at the Altice Arena in Lisbon, Portugal, and consisted of two semi-finals held on the respective dates of 8 and 10 May and the grand final on 12 May 2018.

[29] In January 2018, a special allocation draw was held at the City Hall of Lisbon that placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

Each nation's jury consisted of five music professionals, who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on vocal capacity, the stage performance, the song's composition and originality, and the act's overall impression.