[2] Albanian Roots focuses on "cultural activities movements" as well as performing activist campaigns through a network of delegates, advisers, and analysts.
In 2008, Albanian students wanted to replicate how the Italians, Irish, Puerto Ricans had their own day where they could express their pride and heritage.
Consequently, the students decided to do the same thing and eventually built the foundations for the Albanian Roots Organization.
Due to marketing on Facebook, thousands of Albanian Americans showed up in huge numbers.
[8] They further built the organization to have support from well-known and respected entertainers, athletes, politicians, humanitarians, and the general public.
On January 28, 2014 Albanian Roots held a campaign protesting a controversial award given to Greek born Archbishop Janullatos.
Many of the Albanian Orthodox want to revert to the traditional ways of archbishop Fan Noli.
The movement composed of various methods in raising awareness and seeking actions towards the racism, prejudice, and discrimination the Albania national football team experienced on October 14, 2014.