Alberto Serra Guixà (10 October 1870 – 28 July 1912) was a Spanish football pioneer and sports journalist, who is best known for writing and signing the first chronicle of a FC Barcelona match, which appeared on page 7 of La Vanguardia on 9 December 1899.

[1] He also wrote and was director of the Los Deportes magazine, but it was in La Vanguardia where Serra exerted his greatest informative display, for almost twenty years, and where he managed to create an outstanding weekly section under the heading "Sports Sheet" in which he became a fervent disseminator of the regulations of football.

And if he had a few hours, go to the port to row or swim On 22 October 1899, Gamper placed an advert in Los Deportes, a magazine for which Serra also wrote, to find players interested in forming a football team, and a positive response resulted in the foundation of "Futbol Club Barcelona" on 29 November 1899.

[6] Serra married Josefina Bertrán Pedrosa in December 1902, which led him to expand his activities with the management of the family business inherited by his wife, the liquor factory that distilled Aromas de Montserrat, located in Esparreguera.

In addition to his obituary appearing on the cover of La Vanguardia on 29 July 1912, he was remembered for brilliant pens of that time, such as Narciso Masferrer or Ricardo Cabot, both of which also presided over the Catalan Football Federation (in 1913 and 1915 respectively).