In 2022, Howard Lawrence started working on the album in Los Angeles with collaborators Max Margolis and DonnyBravo.

[1] In a press release, Guy noted that the album is a "celebration of us feeling liberated" and cited creative freedom as one of the cornerstones during the process, following their departure from a major record label.

Howard added that the time during which the record was conceived was a "combination of deep heartbreak and sadness, but also deep admiration and appreciation", since Guy got previously married and settled in Los Angeles, while Howard stayed in London, feeling exhausted after a heartbreak and a 150-date tour.

Instead, the album focused on Howard's "pop songcraft", using his own lyrics and vocals, while Guy takes on "everything from jungle breaks and trance-like supersaw synth riffs to rapid tempo four-to-the-floor club tracks" production-wise.

[7] Philip Sherburne of Pitchfork called it "fresher and more fun than the brothers have sounded in ages" and thought that it is "clearly meant as a reboot, repositioning them as dance artists who happen to make hits, rather than chart aspirants dabbling in club tropes".