Born in Belgrade, Jovanović often stayed at Stara Planina, a mountain in Eastern Serbia, and was interested in rock music, football, and chess during his youth.

Jovanović has organised environmental protests and gatherings around Serbia and managed to stop the construction of several projects.

He led the Ecological Uprising movement and cooperated with opposition politicians Nebojša Zelenović and Radomir Lazović, ultimately forming the We Must (Moramo) electoral alliance with them for the 2022 general election.

[1][2] He grew up in the Žarkovo neighbourhood of Belgrade, and attended a primary school in Košutnjak and Banovo Brdo.

[11] In early 2018, Jovanović and other members of his organisation formed a Facebook group, which quickly gained popularity.

[21] Jovanović organised protests in Belgrade on 21 September,[22] and a week later, environmental activists held talks with Serbian president Aleksandar Vučić, during which he demanded for the total prohibition of constructing small hydros across Serbia; Vučić rejected his demand.

[25] Jovanović called for protests to be held in June 2020, after accusing the government of not respecting environmental protection regulations.

[29] In August, the government decided to invoke a ban of constructing small hydros in the Stara Planina region,[30] and during mid-August, a group of citizens, led by him, managed to break two pipes, which disabled the pipeline in the river.

[43][44] Thousands of demonstrators gathered in front of the House of the National Assembly, and Jovanović demanded the government to suspend all projects harmful to the environment, as well as to adapt regulations to the highest environmental standards.

[51][52] In August 2021, Jovanović and his newly formed Ecological Uprising (EU) organisation announced that a protest would be held on 11 September.

[8][54][55] During the protests, he received criticism from government officials, while the pro-government media spread attacked his career and views.

[59] He then signed a coalition agreement with Zelenović's Together for Serbia (ZZS) party, and announced his participation in the 2022 general election.

[64][65] In May 2021, he announced the merger of Action, led by Zelenović, Ecological Uprising, and Assembly of Free Serbia into a joint left-wing[66] political party, which occurred on 11 June.

[73][74] Due to internal disagreements inside Together, Ćuta and other members of EU left the party in September 2023.

[79] While responding to issues regarding spilling sulfuric acid into rivers, he has said that "I would brutally punish anyone who poisons the air and the land".

[80] Jovanović supports the accession of Serbia to the European Union but is opposed to sanctioning Russia due to the Russian invasion of Ukraine.