Dubbed the "only folk diva of the new generation" by Index.hr,[1] she rose to prominence after her participation in the 2012–13 televised singing competition Zvezde Granda, where she finished fourth.

[4] At the age of thirteen, she recorded two songs, "Majko" (Oh, Mother) and "Boli svaka tvoja reč" (Every Word of Yours Hurts), for the production company Mega Sound, whose owner was Mića Nikolić.

[3][5] Prijović signed up and participed in the Serbian singing competition show Zvezde Granda (Grand Stars, season 2011–13), where she finished on the third place.

After the show, Prijović released her debut song from the Grand Production music recording label, called "Još večeras plakaću za tobom" (Just for Tonight I'll Be Crying for You).

[8] On 31 May 2016, she released the song "Totalna anestezija" (Complete Anesthesia), which achieved exceptional success and reached 66 million views on YouTube to this day.

"Ko si ti" became one of the biggest pop-folk hits in Balkans and to this day, the song counting over 100 million views on YouTube.

[17] In March 2020, she got a recurring role in several episodes of the fourth season of the television series Ubice mog oca (My Father's Murderers).

Prijović also wrote the song "Duguješ mi dva života" (You Owe Me Two Lives), which was released on 28 February of the same year, as the series main soundtrack.

The tracks "Sabotiram" (I Sabotage) and "Ja sam odlično" (I Am Great), reached number ten, while "Javno mesto" (Public Place) and "Marš" (Go to Hell) simultaneously reached the top-25 on Billboard's newly established Croatia Songs chart.Prijović released "Kuća strave" (House of Horror) on 22 June 2023, as the lead single from her third studio album IX života (Nine Lives).

The tour is set to visit other major cities in the region, starting with 3 concerts in Belgrade, Serbia at Štark Arena on 28, 29 and 30 September 2023.