[2] In 1992, Alessandro Benetton created 21 Investimenti S.p.A.[3] (the company changed its name in 21 invest in November 2018).

[8] His chairmanship years were marked by Formula One victories (26 out of the team's total 27), including two world titles won with Michael Schumacher[9] in 1994 and 1995, a manufacturing victory in 1995, and a collaboration with Nelson Piquet, Jean Alesi, Riccardo Patrese, Alessandro Nannini.

From 1988 to 1989, he worked in the Global Finance department at Goldman Sachs International in London as an analyst in the Mergers and Acquisitions and Equity Offering sectors.

[25] Benetton married former Olympic and Alpine World Ski champion Deborah Compagnoni in 2008, with whom he has three children: Agnese, Tobias and Luce.

In 2010, he was appointed Cavaliere del Lavoro by the President of the Italian Republic at the time, Giorgio Napolitano.

In 2012, he created the United Colors of Benetton's UnHate communication campaign, winner of the Press Grand Prix at Cannes Lions International Festival of Creativity.