Alex Atala

Milad Alexandre Mack Atala (born June 3, 1968) is a Brazilian chef of Palestinian and Irish ancestry, who runs the restaurant D.O.M.

His establishment also holds the title of "Acqua Panna Best Restaurant In South America."

Atala also hosted a television show on Brazilian TV channel GNT.

In 2013, he founded Atá, an institute about relation with food, with Roberto Smeraldi and Carlos Alberto Ricardo, among others.

[2] In 2019, Atala and his institute were accused of misappropriating the name "Cerrado vanilla" by registering it as a commercial name at the Brazilian Institute for Industrial Property (INPI), without prior consultation to rural communities who traditionally use the ingredient in their food cultures.